What is ABA Therapy?

Gain insights into the transformative world of ABA therapy (Applied Behavior Analysis). Understand ABA therapy and Autism intervention.

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Ruby ABA
Tuesday, December 12, 2023

Applied behavior analysis (ABA) is a therapy that uses learning principles to help people with autism spectrum disorder (ASD) learn new skills and behaviors. ABA therapy is based on the idea that behavior is learned, and can be changed through positive reinforcement and other techniques.

ABA therapy can be used to help people with ASD in a variety of areas, including:

  • Behavioral problems: ABA therapy can help people with ASD learn how to manage their behavior, including reducing problem behaviors such as aggression, self-injury, and tantrums.
  • Social skills: ABA therapy can help people with ASD learn how to interact with others more effectively, including making friends, playing with others, and following social rules.
  • Communication: ABA therapy can help people with ASD learn how to communicate more effectively, both verbally and nonverbally.
  • Independent living skills: ABA therapy can help people with ASD learn the skills they need to live independently, such as cooking, cleaning, and managing their finances.

ABA therapy is a highly effective treatment for ASD, and it has been shown to improve a variety of skills in people with the condition. Studies have demonstrated that ABA therapy can help people with ASD learn new skills, improve communication skills, and reduce problem behaviors.

How Does ABA Therapy Work?

ABA therapy is founded on learning principles, like positive and negative reinforcement. Positive reinforcement rewards a behavior to increase its recurrence. Negative reinforcement involves removing an unpleasant stimulus to encourage the behavior's repetition.

ABA therapists use these principles to help individuals with ASD learn new skills and behaviors. For instance, they might use positive reinforcement to teach a child to say "please." They identify a reinforcer the child enjoys, like a small toy or food, and then reward the child whenever they say "please." With repetition, the child learns that saying "please" leads to a positive outcome, increasing the likelihood of using the word in the future.

How Long Does ABA Therapy Last?

The length of ABA therapy varies depending on the individual's needs. Some people may need only a few months of treatment, while others require several years. The goal of ABA therapy is to help the individual reach their full potential, and the length of treatment will depend on how close the individual is to achieving their goals.

Is ABA Therapy Expensive?

It doesn’t have to be! There are a variety of ways to get financial assistance for ABA therapy. Many insurance companies will cover ABA therapy, and several government programs can help pay for ABA therapy. A quality ABA agency can significantly assist you in navigating the process of getting the services covered.

Is ABA Therapy Right for My Child?

ABA therapy is an incredibly effective treatment for ASD, enabling children to develop essential life skills and reach their full potential. If you're considering this beneficial approach for your child, connecting with a qualified ABA professional is essential. They can help you explore whether it's the right option for your child's specific needs, providing invaluable guidance throughout the process.

Are you considering ABA Therapy for your child? Ruby ABA is the heart of ABA therapy in Ohio. Our caring therapists are highly trained, and committed to giving your child the help they deserve. Take the first step and reach out today, to build a brighter future for your child!


Ruby ABA is a leading provider of ABA therapy (Applied Behavior Analysis) in Cincinnati Ohio, as well as the broader Southwestern and Central Ohio. We combine compassionate care with the highest standards of clinical excellence. We offer one-on-one personalized In-Home ABA therapy, In-Center ABA therapy, and In-School ABA therapy support. We have no waitlist for our ABA therapy services, and services are covered by insurance for children ASD (Autism Spectrum Disorder).

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Parent Testimonials

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Shirley F.
"We're really grateful to Ruby ABA for the incredible steps our child has taken. Their methods and kind therapists have brought out the best in our child"
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Aaron L.
"Ruby ABA has been a game changer for our family. Our son made real progress in his communication skills, thanks to their personalized approach."
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Kesha T.
"Thank you Ruby ABA for all your help and care!"
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Kara D.
"Ruby ABA isn't a service, it's a family. Their support and care have positively impacted our daughter's development in ways we didn't think possible."
*Disclaimer: Names have been changed for privacy purposes. Testimonials were solicited from former clients and are not particular to specific behavior analysts.

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